Setting a Digital Agency Up for Success: A Journey in Project Management

Earlier this year, I had the pleasure of partnering with a creative digital agency for a complete website redesign project. Like many agencies, they were struggling to streamline communication and keep project timelines on track. Before I joined, the team was juggling multiple platforms, from Asana to Trello to ClickUp, and communication was scattered across email, Slack, and even texting.

My goal was to bring clarity and organization to the project. We decided to focus on Asana as the primary project management tool, and I took the lead in creating a comprehensive project workflow. I set up the entire project in Asana, assigned tasks, and mapped out a timeline for the website redesign. Additionally, I created tutorial videos to help the team navigate the platform and answer common questions.

With everything centralized in Asana, the team’s communication improved drastically, and we were able to meet key milestones on time. Visual aids were a crucial part of keeping the client updated, and clear communication ensured that everyone stayed on track.

One of the key challenges we faced was building trust with new team members. Introducing new systems always comes with resistance, but by gradually easing the team into the platform and offering consistent support, we overcame this hurdle. The project was a success, and I’m proud to share a testimonial from the agency:

Working with Salena has been an absolute game-changer for my business. She brought a wealth of knowledge and expertise, making the entire project a smooth success. She is a true professional who knows how to lead and motivate teams, develop comprehensive project plans, and keep everyone on track and focused.
— Michelle, P.R. Firm

This project was a great reminder of how effective project management can transform an agency’s operations. By centralizing communication, assigning clear responsibilities, and sticking to a structured timeline, we achieved success.

Are you running a digital agency that needs project management support? Whether you’re planning a website redesign or managing multiple campaigns, I’m here to help streamline your processes and set your team up for success. Let’s talk about how we can collaborate!